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What Sells on ShopGoodwill: Final Prices by Category

What Sells on ShopGoodwill: Final Prices by Category

What actually sells on ShopGoodwill, and for how much? We looked at 432,090 ShopGoodwill auctions that closed with a winning bid between Sep 28 and Oct 30, 2026, across 157 Goodwill sellers. Together they sold for $34.3 million in winning bids, not counting shipping.

The short version: jewelry is the money category, clothing is the volume category, and a small slice of auctions over $250 brings in a third of all dollars. The typical ShopGoodwill auction closes at $41 with 6 bids.

All figures are as of Oct 30, 2026. They are not live, and they cover only auctions that ended with at least one bid, so items that closed with no bids are not counted.

ShopGoodwill at a glance

MeasureSep 28 to Oct 30, 2026
Auctions closed with a winning bid432,090
Goodwill sellers157
Total winning bids$34.3 million
Median final price$41
Middle half of final prices$24 to $77
Share that closed at $100 or more18.8%
Bids per auction8.1 average, 6 median

That is roughly 90,000 won auctions a week through October.

What sells on ShopGoodwill: final prices by category

ShopGoodwill’s top-level categories, ranked by how many auctions closed with a winner. “Middle half” is the range between the 25th and 75th percentile final price, which is a better guide to what you will pay than the average.

CategoryAuctionsMedian final priceMiddle halfShare at $100+Avg bids
Clothing108,327$33$21 to $5610.4%7.5
Jewelry & Gemstones104,777$56$29 to $12832.0%8.9
Collectibles38,251$37$22 to $6815.9%8.1
Gaming Systems & Games25,755$51$31 to $7916.4%8.0
Computers & Electronics25,563$46$26 to $8320.9%8.6
Toys/Dolls/Games24,700$36$22 to $6514.0%7.7
Tableware and Kitchenware17,301$37$22 to $6613.7%7.5
For The Home13,967$33$21 to $5811.3%7.3
Cameras & Camcorders12,297$56$31 to $10126.8%8.5
Musical Instruments9,603$52$29 to $10327.5%9.4
Sports6,982$37$23 to $6916.0%8.1
Art5,779$40$23 to $7719.6%7.6
Crafts & Hobbies5,057$33$21 to $6114.0%7.8
Bath & Body4,703$37$23 to $6311.7%8.4
Movies & Music4,233$32$21 to $5610.8%7.6
Books3,072$31$21 to $5410.5%7.0
Bulk2,941$45$26 to $9624.6%9.1
Antiques2,031$45$26 to $8522.0%8.2

Sample: 432,090 auctions closed with a winning bid, Sep 28 to Oct 30, 2026.

Three things stand out:

  • Jewelry carries the site. Jewelry & Gemstones was 24% of won auctions but 38% of all winning-bid dollars, about $13.0 million. One in three jewelry auctions closed at $100 or more.
  • Clothing is the volume, not the value. Clothing had the most auctions of any category (25%) but only 17% of the dollars, with a $33 median.
  • Cameras and musical instruments run high. Both had medians in the $50s and more than a quarter of auctions at $100 or more, close behind jewelry.

Highest-priced ShopGoodwill subcategories

Subcategories with at least 800 auctions, ranked by median final price. This uses a slightly different window, Oct 2 to Oct 30, 2026.

SubcategoryAuctionsMedian final price
Jewelry > Precious Metal Scrap1,197$151
Flatware > Sterling Silver843$88
Sony PlayStation 41,302$73
Jewelry > Rings10,748$71
Guitars & Basses > Electric1,001$70
Computers > Laptops1,475$68
Jewelry > Pendants4,280$68
Jewelry > Costume Jewelry Grab Bags9,340$66
Coins and Paper Money1,472$62
Cameras > Digital Cameras3,670$61
Jewelry > Fine Jewelry Grab Bags1,864$60
Sony PlayStation 21,200$57
Jewelry > Necklaces13,897$56
Cameras > Film Cameras1,372$54

Precious metal scrap and sterling silver lead because their value has a floor in the metal itself. Grab bags are worth a note: costume jewelry grab bags had a $66 median across 9,340 auctions, higher than most single pieces of jewelry.

Lowest-priced ShopGoodwill subcategories

At the other end, most everyday clothing closes in the low to mid $20s, before shipping.

SubcategoryAuctionsMedian final price
Women’s Jeans991$22
Women’s Pants1,255$22
Women’s Shirts/Blouses1,822$23
Women’s Athletic Apparel1,741$25
Women’s Dresses3,219$26
Men’s Shirts3,381$26
Men’s Pants1,497$26
Children’s Clothing1,835$26

Sample: subcategories with 800 or more auctions, Oct 2 to Oct 30, 2026.

The categories people search for most by name, with median final prices from Oct 2 to Oct 30, 2026.

SearchSubcategoryAuctionsMedian final price
ShopGoodwill jewelryRings10,748$71
Necklaces13,897$56
Earrings8,908$55
Bracelets10,087$51
ShopGoodwill watchesAll watches10,341$47
Men’s watches4,168$51
Women’s watches1,630$39
ShopGoodwill camerasDigital cameras3,670$61
Film cameras1,372$54
Vintage cameras1,844$52
Lenses & accessories1,729$47
ShopGoodwill video gamesPlayStation 41,302$73
PlayStation 31,118$56
Xbox 3601,714$47
Nintendo Wii3,049$47
Xbox One1,467$45
ShopGoodwill LEGOLEGO8,513$38
ShopGoodwill pursesWomen’s purses17,116$39
ShopGoodwill shoesMen’s shoes11,646$34
Women’s shoes10,157$31
ShopGoodwill trading cardsSports & trading cards7,707$48
ShopGoodwill recordsRecords/8-Track2,130$31
ShopGoodwill booksAntique/collectible books915$32

Women’s purses were the single busiest subcategory on the site, with 17,116 won auctions in four weeks. LEGO was the busiest in toys, at 8,513.

To see which buyers win the most in each of these, the ShopGoodwill category specialists page breaks down winners by category, for example jewelry, cameras, video games and LEGO.

Where the money is: final prices by price band

Most ShopGoodwill auctions are small. The dollars are not.

Final priceShare of auctionsShare of dollarsAvg bids
Under $2525.8%5.9%4.0
$25 to $5032.9%14.5%6.3
$50 to $10022.6%19.3%9.6
$100 to $25013.7%25.6%13.5
$250 to $5003.6%14.9%18.0
$500 and up1.5%19.7%22.2

Sample: 432,090 auctions closed with a winning bid, Sep 28 to Oct 30, 2026.

Auctions that closed at $250 or more were 5.1% of the total and 34.6% of all winning-bid dollars. They also drew about five times as many bids as auctions under $25 (18 to 22 bids against 4). If you shop the expensive end, expect competition. If you shop under $25, you are often bidding against only a few people.

Which Goodwill locations list the most

ShopGoodwill is a marketplace of separate Goodwill organizations. These are the 12 sellers with the most won auctions.

Goodwill sellerLocationAuctionsMedian final priceAvg bids
Goodwill-Easter Seals MNBrooklyn Park, MN18,818$418.2
Goodwill Industries of the Columbia WillametteHillsboro, OR17,612$437.8
Goodwill of Central & Southern IndianaIndianapolis, IN16,876$407.9
Goodwill of Greater Milwaukee and ChicagoRacine, WI14,638$397.9
Evergreen GoodwillSeattle, WA11,774$368.2
Goodwill of Central & Northern ArizonaPhoenix, AZ11,735$468.1
Goodwill HoustonHouston, TX11,405$439.3
Goodwill of ColoradoColorado Springs, CO10,839$387.3
Goodwill Industries of the Inland NorthwestSpokane, WA10,681$277.4
Goodwill of North GeorgiaAtlanta, GA10,305$388.1
Goodwill of Orange CountySanta Ana, CA10,124$398.3
Goodwill Industries of San Diego CountySan Diego, CA8,386$418.4

Sample: 432,090 auctions closed with a winning bid, Sep 28 to Oct 30, 2026.

The top 12 sellers accounted for about 35% of won auctions. A median price here reflects each seller’s mix of items as much as how pricey it is: Spokane’s $27 median, the lowest in this group, may say more about what it lists than about its prices. For a like-for-like comparison of which locations sell the same kind of item for less, see the location price index in our ShopGoodwill tips.

When the bids come in

Across 3.5 million bids on these auctions, here is how close to the end each bid was placed.

Time before the auction endedShare of bids
More than 1 day38.6%
1 to 24 hours31.9%
5 to 60 minutes11.1%
1 to 5 minutes5.2%
11 to 60 seconds7.7%
Last 10 seconds5.5%

Sample: 3,500,072 bids on 432,090 auctions, Sep 28 to Oct 30, 2026.

Nearly 30% of all bids land in the last hour, and 13.2% in the last minute alone. Three in four auctions (74.9%) got at least one bid in their final hour, and about half (52.4%) got one in their final minute. A price you see a day before the close is rarely the final price. Our ShopGoodwill tips cover whether bidding late actually saves money.

What this means for buyers and resellers

  1. Budget off the median, not the current bid. With 61% of bids placed in the last day, the median final price for the subcategory is a better guess at where an auction will close.
  2. Jewelry, cameras and instruments are where $100+ auctions cluster. If you resell in these, you are competing with the most bidders on the site.
  3. Clothing is cheap to win but thin on margin. Most clothing closes between $21 and $56, and shipping is added on top.
  4. Grab bags and lots are priced like single items. Costume jewelry grab bags closed at a $66 median, so check what is actually in the photos.
  5. Price in shipping. None of the prices here include it, and on heavy items it can be more than the winning bid.

If you also source from retail stores, the live deal feed shows current price drops and clearance across Home Depot, Lowe’s, Walmart, Best Buy, Costco and other retailers, and the reselling clearance guide covers buying and selling.

What this data does not cover

These are closed ShopGoodwill auctions that ended with a winning bid, Sep 28 to Oct 30, 2026 (subcategory tables: Oct 2 to Oct 30). The figures end on Oct 30, 2026 and are not updated live. Auctions that ended with no bids, shipping and handling fees, and unpaid wins that were later relisted are not reflected in the prices. Category names are ShopGoodwill’s own, so an item listed in the wrong category is counted where the seller put it. All figures are aggregates; no individual bidders are named.

Frequently Asked Questions

What sells best on ShopGoodwill?

By volume, clothing (108,327 won auctions from Sep 28 to Oct 30, 2026) and jewelry (104,777). By dollars, jewelry leads by far: 38% of all winning-bid dollars, with a $56 median and one in three auctions at $100 or more. Women’s purses were the busiest single subcategory.

What is the average final price on ShopGoodwill?

The median final price was $41, with the middle half of auctions closing between $24 and $77, across 432,090 auctions from Sep 28 to Oct 30, 2026. About 19% closed at $100 or more. Shipping is extra.

What are the most expensive categories on ShopGoodwill?

Among subcategories with at least 800 auctions, precious metal scrap ($151 median), sterling silver flatware ($88), PlayStation 4 ($73), rings ($71), electric guitars ($70) and laptops ($68) had the highest median final prices from Oct 2 to Oct 30, 2026.

How much do watches sell for on ShopGoodwill?

Watches had a $47 median final price across 10,341 auctions from Oct 2 to Oct 30, 2026. Men’s watches closed at a $51 median and women’s watches at $39.

How much does LEGO sell for on ShopGoodwill?

LEGO had a $38 median final price across 8,513 auctions from Oct 2 to Oct 30, 2026, the most of any toy subcategory.

Which Goodwill sells the most on ShopGoodwill?

Goodwill-Easter Seals Minnesota (Brooklyn Park, MN) had the most won auctions from Sep 28 to Oct 30, 2026, at 18,818, followed by Goodwill of the Columbia Willamette (Hillsboro, OR) at 17,612 and Goodwill of Central & Southern Indiana (Indianapolis) at 16,876.

How many bids does a ShopGoodwill auction get?

8.1 on average and 6 at the median. Auctions that closed at $500 or more averaged 22 bids, while those under $25 averaged 4. About 30% of all bids came in the last hour.